Groceries at Aldi.
Commuting on a Virgin train.
Skinny Iced Capp at Tim Hortons.
Impulsive splurge at H&M.
Anniversary weekend at the DoubleTree.
Brands are an integral part of our lives. It's inevitable.
In this blog I will be writing about something that I find very interesting - experiential marketing. So, what is experiential marketing you ask? Essentially, the concept refers to brands creating ‘an experience’ for their customers and utilising that as a marketing strategy.
Intrigued? Read on.
We’ve all heard of the classic ways brands market their products and services. John Lewis’ Christmas TV advert is a good example, or Dior’s infamous Sauvage perfume advert on bus stops. You get the idea. These methods are used for purposes such as attracting attention and creating brand awareness. However, there’s much more to marketing than commercials and billboards.
Many brands create an experience for the prospective customer, which in many cases is a lot more memorable. An example of this is Coca Cola's Christmas Truck Tour, where they distribute free drinks in the middle of busy town centres. Not only does this allow people to taste their (already famous) product, but it also gets them talking about it. Ultimately, it reinforces the Coca Cola brand in our minds.
Throughout this blog I will be writing about my personal experiences, including visits to retail stores and service providers. I’ll reflect on the various general 'customer experience' methods that attract my attention, so it'll be beyond just experiential campaigns such as the Christmas Truck.
You will learn about interesting experiential marketing techniques and how businesses communicate their ‘brand’ through them.
I promise to make it a light read!
To find out when my next post is out, please follow the blog’s social media channels below and I'll keep you updated. :)
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