After writing about my scent-fuelled experience at the Moco, I was excited to write more on sensory marketing. A question sparked in my mind: what if scent becomes an enemy instead of a marketing tool?
Tuesday 14 November 2017
Saturday 11 November 2017
A-S.O.S! ONLINE CUSTOMER SERVICE NEEDS RESUSCITATION
When was the last time you had a bad experience trying to buy something online?
Tuesday 31 October 2017
T.M.LEWIN'S EMAIL MARKETING: SUITED FOR FAILURE
Earlier this month, I was invited to a dinner that required business dress. Being a student and someone who's not really worn suits often, I had to go shopping.
Saturday 21 October 2017
WHAT DOES BANKSY SMELL LIKE?
Imagine walking by a Subway. What is one of the first things you notice?
Thursday 12 October 2017
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